Blonde Hair in Chicago
Toners, root retouches and highlights are all on the menu, so you leave knowing how to keep your blonde looking fresh.
A plan for upkeep
We lighten with care, and you can add a K-18 or Olaplex bond treatment for $50 to help protect your hair as you go lighter.
Healthy, bright blonde
From babylights and bronde to bleach and tone and platinum, your colorist will match your blonde to your skin tone and hair.
Every shade of blonde
Why go blonde at Epoch?
Use a purple or color-safe shampoo, book a toner when brassiness shows, and ask your stylist about the Amika and R+Co products we carry.
How do I keep it bright?
Often, yes. Darker hair may need more than one session to lift safely, and we will map that out at your free consultation.
Can dark hair go blonde?
Call 312-224-1700, text 312-262-7997, or use our Contact page. We're at 1849 W. North Ave in Wicker Park, two blocks from the Damen Blue Line.
How do I book?
Highlights add brightness while keeping some natural depth. Bleach and tone lifts all of your hair for an all-over icy or platinum blonde.
Highlights vs. platinum?
Upkeep depends on the look. Highlights grow out softly, while bleach and tone needs regular root retouches. Your colorist will suggest a schedule.
How often for upkeep?
Consultations are always free. They're required for babylights, platinum, bleach and tone, vivid color and foilyage.
Do I need a consultation?
Partial highlights are $185-$215, full highlights are $225-$285 and a bleach and tone retouch is $245-$275. Toners start at $60.
What does blonding cost?
We lighten with care, and you can add a K-18 or Olaplex bond treatment for $50 to help protect your hair while going blonde.
Will it damage my hair?
Blonding FAQ
*A consultation is required before babylights, platinum, bleach and tone, vivid color and foilyage.
Your blonding appointment
Every blonding appointment starts with a conversation. Your colorist will look at your hair history, current color and the blonde you want, then plan placement, tone and how light you can safely go. Highlights start at $185, bleach and tone retouches at $245, and consultations are always free.
Your colorist will start with a quick hair analysis so we can plan a blonde that fits your hair and your routine. We will chat through the following:
- Your hair history, including past color, lightener and box dye
- When did you last love your color? What did you love about it?
- How light do you want to go: soft and dimensional or bright platinum?
- How often would you like to come in for upkeep?
- What is your styling routine, and do you use heat tools daily?
- Would you like to add a K-18 or Olaplex bond treatment ($50)?
- Do you have any scalp sensitivities or conditions we should know about?
